The true meaning of safety

Nowadays, with the topic of environment protection being so important, we do not only demand that the products we buy are safe for humans, but for the environment too. That’s why a lot of people refer to EU REACH, which is a regulation adopted to improve the protection of human health and the environment, from the risks that can be posed by chemicals. 


Coatings are meant to protect the things we love, but can you believe that some of them contain substances that are actually damaging the environment? Yachts are an example; in the past, the owners of those expensive vessels used to coat their bottoms with paints that contained heavy metal. This was to prevent biofouling, by releasing toxic substances into the water to poison bacterias. Unfortunately,at the same time, the ocean was polluted too. 


CHOOSE values customers’ opinion, to offer the most advanced costing solution on the market. All of our coatings have passed, and obtained the stringent EU REACH certifications, which means that they are made with ingredients that are harmless for people, and the environment. Moreover, our coatings are also recommended by IMO(International Maritime Organization). 


CHOOSE let’s you enjoy the things you cherish with no worries.

REACH is a regulation of the European Union, adopted to improve the protection of human health and the environment from the risks that can be posed by chemicals. REACH applies to all chemical substances, from those used in industrial processes, to those used in our day-to-day lives, like cleaning products and paints. To comply with the regulation, companies must identify and manage the risks linked to the substances they manufacture and market in the EU. They have to demonstrate to ECHA (European Chemical Agency) how the substance can be safely used, and they must communicate the risk management measures to the users. Only by adopting strict conditions, REACH can ensure the safety of the products we buy.



CHOOSE is famous for providing a wide range of protection such as industrial, automotive, and home protection. Even your child’s favourite toys can be protected with CHOOSE coating. All of our protective products comply with the strict EU REACH regulations, therefore they are harmless for the environment and humans. This allows you to enjoy simple daily life activities like watching your kid playing with his favourite toys, or painting the walls of your house free of worries. CHOOSE is a leader in innovative thinking whose main goal is to create a better world to live in.

CHOOSE provides great protection for the things you cherish by our transparent ceramic coatings.

If you want to know more information about our coatings, click on the link below and fill in the form. Our our service specialist will be in contact with you as soon as possible.